Internet Marketing is just like a car and you are the driver of your car. If you know how to drive well, then you will reach your destiny easily and safely. If you are not familiar with the roads and don’t know how to drive perfectly then you might loose your way.
Many newbies start Internet Marketing with a great hope and realize the frustration when they fail to succeed in the market.
Steps to Internet Marketing Success
These 10 steps is for Internet Marketing newbies who are considering to start their journey.
1) Find a Market
Before you decide to market a product, the first task is to find a right market. If you pick a product first then find out later there isn’t a market for it, you will have wasted a lot of time and money. So be sure to look for the market first. Also try to find an area that inspires or excites you. If you find your passion then it’ll be easier to stay motivated when building your business.
Use Google to search different keywords. Try searching with Yahoo to see what else is selling. Check eBay for all their different categories. And use ClickBank to look for interesting markets. When you locate a market and find out what people want, all you’ll have to do is sell it to them.
After your first internet project is up and running, and is profitable, then you may want to start looking for your next market. Remember it’s very easy to jump from one project to the next before the first one is finished. So try to find a market or project that you really like and stay with it until its making money.
2) Find a Product
When you find a market, it’s time to find a product as well. You could search the internet to see what other people are selling to get some ideas. Or buy resale rights to a product. Maybe you can sell an affiliate product. Remember you don’t have to reinvent the wheel. Find a product someone else is selling and make it a little better, different, lower in price, or add a bonus whenever someone buys from you.
If you choose to sell digital products you will find many extra benefits such as: no shipping or handling, low start up cost, your profit margin will be close to 100%, your customer will get their product right away. And a lot of it can be set up automatically so there’s less work for you. Make sure to take full advantage of the automation possibilities of the internet.
3) Get a Domain Name
After you completed first and second stage, it’s time to register a domain name for your business. Try to think of a few different names because your first choice may not be available. Choose a short name and it will be easier for people to remember. Get domain names ending with .com, .net or .org. You should also try to get a name to match your product. And maybe use keywords in your domain name to get a better listing on search engines.
4) Hosting Companies
Hosting company plays an important role as the uptime and security of your website depends mostly on them. They will make sure everything is working properly so your customers can navigate through it and buy your product or service. This is a very important responsibility. If your website isn’t working properly or not at all then you are losing money. You may find some free hosting companies, but you really do get what you pay for. So it may be better to use a paid hosting company.
5) Create a Website
Create a website so your customers can buy your products 24 hour a day. You will be competing with lots of other website’s so try to make yours unique. If your site takes a long time to download your potential customers will go somewhere else. Graphics are nice to look at but slow to download so have more text and less graphic. Remember its words that sell products. To get ideas for you website search the web and look for sites that you like. Make sure your website is easy to navigate. And if you are short on time and have the money you could hire a professional to build your site. Or if you want to save money you could do it yourself. WordPress is the easiest way to build a website for starters. If you are not quite familiar how to start with WordPress, then read my WordPress tutorial here.
6) Payment Processor
To collect money for your products you will need a payment processor. Make sure that you accept credit cards because most transactions will be made with them. You should also consider other options as well, like accepting cheques and postal orders. And you may want to use PayPal. The more ways you can collect money the more sales you’ll make. And if you’re selling a digital product you may want to use ClickBank.
7) Auto Responder
If you want to make your internet business easier, then you’ll want to automate as much as possible by using auto responders. You can automate a lot of your every day business tasks leaving more time for you to concentrate on more important things. Here are a few examples: send out email advertisements to everyone on your list at predetermined intervals. Automate the delivery of several different mini courses all at once. Send out sequential emails automatically whenever someone buys one of your products. Have all of your digital products sent out automatically. And with auto responders you can collect names and email addresses and add them to your list of customers and much, much more.
8) Free Advertising
If you have limited funds, this may be a good choice. But this will be slower than paid advertising and will take a lot more time. And time is money so figure out how much you’re worth and monitor your time. If you are spending a lot of time with free advertising and not getting the results you like, then you may want to try something else. Keep in mind when using free advertising someone else may also place their ad with yours and this is not very professional. Also when you join these free advertising lists it usually means everyone on that list can send free advertising to you. So you may get a lot of unwanted emails.
9) Paid Advertising
With paid advertising, you can expect better results. But this really isn’t a good idea always. First of all people won’t have an interest in your product so they’ll probably not even read your ad. And second you may be accused of spamming which is something you never want to do. So always try placing ads with your specific targeted group. And always test your results to make sure that its cost efficient.
10) Collect a List
Start collecting your list of names and email addresses as soon as possible, add to your list often, and cherish your list because it will make you money over and over again. Whenever you need extra money you can send an email promoting a product to your list. So you’ll want to collect names and emails addresses by offering free e-books or a mini course, by having them join your newsletter and of course whenever they buy your product.
Besides to progress in the journey of Internet Marketing success, you need to study about Internet Marketing and Market research so that you know the pros, cons and tactics to success online. Whatever you do make sure that you are doing it ethically and offering something really valuable to your visitors.