Nothing works right if you have failed to make your website successful. All the planning and efforts need to come to an end with your failure! So think and sketch some plans before you build any site.
Here is a list of 10 tips that can help make your website more successful. Most of them are simple but quite effective at making your site more user friendly. You might be familiar with these but consider these as a checklist before starting your new journey!
1. Make your site simple
With all of the bells and whistles available, too many people are trying to see how impressive they can make their websites. They may be attractive but unless your goal is to win a contest for best site, impressing people with glitter will not make sales.
2. Make sure your site loads quickly
You do not have long to grab your customer’s attention. Make sure that you at least get a fair shot at grabbing his attention. If your site takes too long to load, you will lose a lot of potential customers without even giving your site a chance.
3. Don’t have too many items on one page
You do not want to confuse your visitors, right? You want to make sure that they understand the purpose of your site. Too many items on one page can make this difficult for some. Don’t take the chance. Make all of your pages simple.
4. Make sure every page links from home page
It is much easier for your visitors to navigate if all of your pages link back to the home page. You will not lose as many potential customers if you make your site easier to navigate.
5. Get your own domain name
Free servers are great for some things but trying to gain credibility in a business is not one of them. It is well worth the price to get your own domain.
6. Make sure your hosting service offers full support
You want your service to have CGI access and offer secure ordering. This is a place that you don’t want to go for cheap. Make sure your service offers the things you need before you choose and save a lot of headaches down the road.
7. Offer free information on your site
You will want to offer some type of free material on your site. Free material such as courses are a very good way to build yourself as an expert in the eyes of your visitor. Free e-books are another good thing to offer. Make sure these freebies are good solid information that can help your visitors.
8. Get your visitor’s email address
You can accompish this in quite a few different ways. Giving away the courses or ebooks is one great way. You can publish a newsletter or ezine that your visitors can sign up for on your site.
9. Make sure to build your site with purpose in mind
If you are trying to sell a product on your site, then sell that product. If you are just trying to get addresses and make the sale later, then make that your purpose when building your site.
10. Encourage feedback
Make your visitor feel like his opinion is important. Offer him the chance to provide you with feedback. Don’t be too proud to make changes if you start hearing some of the same things from your visitors.
Your website is one of those things that will determine if you are a marketing success. Make sure that you make your website user friendly. Also make sure that you don’t lose sight of the purpose of your site. If your site does not come across direct to your visitor, you are going to lose many visitors before you can even make a pitch.