Link building constitutes an important role in SEO activities as well as it can be both expensive and time-consuming. Many large organizations outsource their link building strategies but is it really effective? Yes they can get the most from it when they have complete control over the process. Unless it can ruin your search engine positions as well as reputation.
Common Mistakes in Link Building Strategies
Here is the description of 7 link building strategies mistakes that people usually make. These are the most common mistakes in the link building strategies:
1) Getting the Back Links with the ‘Nofollow’ Attribute
There is no doubt that Link exchanges are extremely a good way to build the back links. But sometimes during link exchange, some do cheat and for that you may come across a ‘nofollow’ attribute, though you have already paid for placing your link. Actually, this is a common scam that people face in their link building strategies. So, if possible try to make periodic check that the link still exists or not as well as there is no “nofollow” attribute.
2) Link Exchange Program
Google has already made it very clear that they do not allow link buying as well as link selling. Paying for the backlinks to your website might look like an effective way to get the backlinks but never try to do this because in the best case these links may not count and in the worst case, they may be count against you. Suppose, Website A has a link for Website B and on the contrary Website B also has a link for Website A. The best way is that Website A connects > Website B connects > Website C connects > Website A.
3) Back Links from Irrelevant Sites
It is very important to be linked to the relevant sites only when you are thinking to link building. This is actually a common link building strategies mistake. For example, a internet marketing site link to a finance site is not going to help you so much. To find out a relevant site may be difficult but you have to find out the relevant sites which are suitable for you. You can also use do a custom google search to get the list of the suitable sites, which are relevant to you.
4) Useless Anchor Text
The root of the backlink is just the one side of a coin. The anchor text of the back link is the other side that makes the backlink useful. If the anchor text does not contain your targeted keywords, then this link is totally useless.
5) Getting an Image Link
Sometimes it is seen that the web masters skip the back links as they are in a hurry to get the backlinks. So they normally skip the minor details, such as the anchor text, which is very important. They use the image link. Though an image link is great and it may even bring you a huge amount of visitors than a text link if the image is attractive! But for the SEO purposes, nothing can be compared with the keyword of the anchor text.
6) Link exchanges with Sites with Bad Reputation
Link exchanges are a popular way to build the backlinks but it also may prove useless if you exchange the link with a bad reputed site. However, the real pain here comes from the sites with the bad reputations because when you are linked to such sites, Google interprets these types of links as an endorsement of the bad site, and that probably will not work in your favor.
7) Linking to Good Sites Turned Bad
Another mistake in link building strategies – it may happen that the site you have checked to link building may turn bad! Sometimes it may happen that the site suddenly starts to publish scam contents and others. So it is important to check these back linked sites, otherwise you may fall in problem later!
The links are actually very important and that is the reason you should pay a deep attention to the links you are getting as well as the content of the links. Do not consider this as a waste of your time. Always try to monitor your links.
If you have negative experience in your link building strategies, please share through the comments.