How to Increase Website Speed

by Taswir Haider in Blogging

Website speed is a major concern after Google declared that they count site load time into consideration to determine the usability and ranking of a site. Most of the self hosted blogs now a days are built on shared hosting and takes a considerable amount of time to upgrade into higher hosting plan unless the blog gets popular and generates a handsome income.

How to Improve Website Speed

So how to increase website speed in WordPress to give your site a faster start? Consider the following:

Premium Themes

If you are in professional blogging, then the first and foremost important thing is to find out a premium theme for your blog. There are many poorly coded themes that doesn’t help you in a proper boost in ranking and most of them are not optimized for SEO too. If you are not reluctant to spend more, than you can try out Thesis, Genesis, Woothemes and other SEO optimized themes for a great start.

Less Plugins

Plugins is a common requirement for any WordPress blog to facilitate the usability and functionality of it. But this is common that too many plugins reduce the site speed by increasing the number of http calls, so the less the number of plugins the faster your site will load. You can check P3 Plugin Performance Profiler to determine which plugin is effecting your website speed to remove the inefficient one.

How to Increase Website Speed

Less Advertisements

Too many advertisements place significant impact on page loading time but at the same time you cannot stop using advertisements too! So make a balance between advertisement and page loading time. There is nothing much to do for Javascript ads, but if you are using banner ads, make sure that you optimize those banner ad images before uploading.

Avoid Flash

Flash not only reduces speed of a site but at the same time Flash is not good for SEO too. Because search engines cannot read flash and cannot find the content inside a Flash object. So flash should be avoided unless you necessarily need it.

Optimize Images

Images are the life of a post but do most of us are optimizing our images? I do not think so. I have seen many images in the post missing alt tag, many of them are having unnecessary bytes in the images just making the page load time longer. Thus we should optimize images as well as use Alt tags properly.

Add Slashes in the End

Adding slashes in the end tells that it is a directory and help to load the page faster. You can adjust it in the permalink settings of your WordPress blog but if you have already written a couple of posts and indexed in Google, then you shouldn’t change it at this point.


CDN or Content Delivery Network keeps the larger files in their secured server and deliver them from nearest location when a visitor visits your site so that the file loads faster. There are many CDN available out there and I have used MaxCDN for long, so definitely it is my favorite and worth trying out. But I do not recommend CDN to everyone and this is not a must for everyone too, unless your site is hosting a good number of large files, movies, audios and other documents.

Upgrade Hosting

When all other steps fail, the last option to increase site speed is to upgrade your Hosting. If you are using shared hosting, you can think to upgrade to VPS but make sure to check the bandwidth and speed each VPS plan is providing. You can also try Hostgator 1 Cent Coupon to test out Hostgator VPS hosting free for a month.

There are many other ways to increase website speed but I have tried to point out the most important ones. If you have more fruitful ideas to improve website speed, please do share.

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