Not Provided Keywords from Google Analytics: How to Deal With It

by Taswir Haider in SEO

When I started receiving (not provided) keywords from Google Analytics data for organic searches, I was just wondering whether I am not receiving any organic traffic from search engines for those not provided keywords! How shocked I was! Ha ha. When I did some research and found the reason for such, then I started to take some relief. 🙂

This post is dedicated to the newbies who have recently started their blog and getting organic search traffic data as not provided in their Google Analytics.

What is Not Provided Keywords?

Starting On November, 2011 Google started hiding search engine data coming from those connections who are using secure Google connections for searches. The official reason for doing so was due to privacy- Google considers that visitors using secure connection might not want to reveal their data to protect their privacy.

Not Provided Keywords from Google Analytics: How to Deal With It

But how about them who are investing billion dollars in Google Adwords? Yes, Google will fully reveal the search data to them though.

So what is secure connection? A secure connection comes through when you use https:// instead of http:// for Google searches.

Such as https://www.google.com instead of http://www.google.com.

This could be happen for a number of reasons including:

  • When you are signed into any Google Account including Gmail, Google Analytics or any other Google program and doing Google search in the same browser.
  • You have asked to use secure connection.
  • You are using Mozilla 14 or above which makes all Google searches through secured protocol https://.

How to Unlock (Not Provided) Google Analytics Data

So how you can unlock such data from Google Analytics. Neil from KissMetrics has already written a excellent guide on this, so I am not going into details. You can read Neil’s unlock not provided keyword guide here.

As per a study conducted on November, 2012: 39% of search traffics are now showing not provided keywords and who knows it might eventually increase to 100% at a certain stage!

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